Effective Measure appoints Java to MD post in Philippines

Java, who was digital director at Mindshare Philippines, will lead efforts to increase awareness and adoption of Effective Measure’s research and planning tools throughout the Philippines. The focus will be on user engagement, strategic partnerships and driving operational growth.

She is a former VP of marketing, media, e-commerce and product for Airphil Express and led the strategic overhaul of the ABS-CBN Interactive digital platform. Effective Measure says the appointment marks the start of a bolstering of in-depth local market support overseas, including the UAE, South Africa and Australia.