Edelman opens Greater China research office

Edelman Berland Greater China is headed up by Fergus Clark who has relocated from the Edleman Abu Dhabi office to become head of research at the Hong Kong office.

The office is aimed at providing clients in Greater China with strategic insights and analytics to make their communications focused and optimise their image.

“The addition of Edelman Berland’s expertise in China means a significant upgrade in our ability to provide real-time analytics, benchmarking and insights, which in turn drives better programming and creative for clients,” said David Brain, president & CEO of Edelman Asia Pacific, Middle East & Africa.