NEWS2 May 2024

Echo Research acquires Reputation Dividend

B2B FMCG Finance M&A Media News UK

UK – Global research agency Echo Research has acquired corporate reputation and brand research consultancy Reputation Dividend.

selection of white cards printed with terms such as social responsibility, identity, and reputation

Founded in 2009 by mathematician and economist Simon Cole, Reputation Dividend specialises in economic reputation analytics.

Echo Research works with around 700 clients across various sectors and markets, with a focus on reputation insight, content analysis and stakeholder studies. The company also owns and operates the Britain’s Most Admired Companies study.

The acquisition of Reputation Dividend will bolster Echo Research’s reputational intelligence solutions, which include reputation auditing, benchmarking and advisory services.

The acquisition encompasses the name, IP, proprietary methodology, and extensive reputational data for more than 800 S&P and FTSE-listed companies since 2009.

The financial terms of the deal have not been disclosed.

Sandra Macleod, chief executive, Echo Research, said: "We are delighted to welcome Reputation Dividend to the Echo Research family, alongside Britain’s Most Admired Companies Study. This strategic addition aligns perfectly with our mission to equip organisations with actionable insights to fortify their reputation and drive business success. By integrating Reputation Dividend’s expertise, we offer clients deeper insights and strategic guidance to manage and safeguard their reputation effectively."