NEWS20 May 2019
US – Consumer intelligence market research company eCGlobal Research Solutions has partnered with audience measurement firm Immetrica to create Alldience, a tool measuring multi-platform media content.
A pilot study in Brazil – which took place between September 2018 and February 2019 – found that measuring media consumption through a mobile app installed on viewers’ smartphones gave very reliable data.
The Alldience app measures, in a continuous and passive way, the integrated consumption of TV and multi-platform advertising on any device — FTA and pay-TV, analog and digital, DVR, streaming / VOD / OTT services (both independent and channel-related), mobile, YouTube, social media and other websites –at-home and out-of-home.
Adriana Rocha, CEO of eCGlobal, said: “We are committed to working with channels, agencies and advertisers to develop a holistic media consumption measurement solution that understands the target audience and measures the performance of multi-platform campaigns, delivering performance indicators for brands and performance impact of sales.”
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