NEWS24 May 2010

E1 Entertainment signs Rentrak for on-demand measurement

New business North America

US— TV, film and music distributor E1 Entertainment has signed up to use Rentrak’s OnDemand Essentials service to provide on-demand audience figures.

E1’s senior vice president of television and digital sales, Michael Smith said: “E1 recognises that in order too maximise revenue it is critical to have timely, actionable performance data of our titles.”