24 May 2010
E1 Entertainment signs Rentrak for on-demand measurement
US— TV, film and music distributor E1 Entertainment has signed up to use Rentrak’s OnDemand Essentials service to provide on-demand audience figures.
E1’s senior vice president of television and digital sales, Michael Smith said: “E1 recognises that in order too maximise revenue it is critical to have timely, actionable performance data of our titles.”
We hope you enjoyed this article.
Research Live is published by MRS.
The Market Research Society (MRS) exists to promote and protect the research sector, showcasing how research delivers impact for businesses and government.
Members of MRS enjoy many benefits including tailoured policy guidance, discounts on training and conferences, and access to member-only content.
For example, there's an archive of winning case studies from over a decade of MRS Awards.
Find out more about the benefits of joining MRS here.
0 Comments