Drake joins the company from eye-tracking firm Tobii Pro, where he was business development and key accounts manager. His background in insight companies includes roles at GfK, Ipsos and Hall & Partners.

The company, headquartered in the Netherlands, said it has experienced recent growth in Germany, the Netherlands and the UK.

Lucas Hulsebos, chief executive, DVJ Insights, said: “The appointment of Andy is in line with this development and our vision for growth. Andy can mean a lot for both the business in the UK and internationally. In particular, his experience in various domains and his drive to make things better fits in well with DVJ’s way of working.”