Ball (pictured) most recently worked at IGF, where she provided strategic direction and commercial recommendations to fast-moving consumer goods suppliers and retailers.

In addition, Ball has held shopper and customer insight roles at Colgate-Palmolive and Lion in Australia, and started her career at Kantar Worldpanel.

At DVJ Insights, Ball will work with clients to support brand and category growth, focusing on shopper and innovation.

DVJ Insights is a global market research business focused on brand, communication, innovation and shopper research, with offices across Europe, including the UK, Germany, Spain, Norway, Denmark, Sweden and the Netherlands.

Jemma Toynebee-Smith, managing consultant UK at DVJ Insights, adds: “Nicola is a great addition to our UK team. With her strong experience in shopper research, retail environments and commercial consultancy, she strengthens our ability to support clients in understanding how shopper behaviour can drive brand and category growth.”