Dunnhumby will analyse sales data and develop customer segmentation models.

Ruby Tuesday has also called on the insight firm to help “apply tactics” based on the insights generated.

Stuart Aitken, CEO of DunnhumbyUSA, said: “All categories of business have seen their share of growth challenges during this time of economic uncertainty. Casual dining has been particularly hard-hit, but Ruby Tuesday has very strategically repositioned their offering as ‘high-quality casual’ to further differentiate from competitors. Our work partnering with Ruby Tuesday will build on this higher-quality value offering.”