NEWS27 February 2023

Drop in UK streaming service subscriptions

Media News Trends UK

UK – Subscription video-on-demand (SVOD) access fell across the UK in the fourth quarter of 2022, according to data from television viewing measurement body Barb.

Streaming on tablet

Barb found that 19.42 million households – 67.7% of the total – had access to a SVOD service in the final three months of 2022, down 0.6% from the previous quarter.

Netflix saw a 0.7% decrease in subscriptions to 17.15 million homes while Now had a 7.6% drop to 1.88 million households.

Amazon Prime Video had a slight 0.1% increase to 13.12 homes, while Apple TV+ was up 21% to 1.69 million and Disney+ rose 4.3% to 7.28 homes.

Barb also said that Netflix’s Glass Onion: A Knives Out Mystery, watched by 6.7 million people in the seven days since it launched on 23rd December, was the most watched SVOD show of 2022.

Disney+’s Turning Red ( 3.6 million viewers) and Amazon’s The Lord of the Rings: The Rings of Power ( 3.2 million viewers) also both feature in the top 20.

However, no SVOD title made it into the top 10 most-watched titles across all channels and services in 2022, which was led by the Queen’s funeral service, with 26.5 million viewers.