Barb begins Netflix viewing figures measurement

Barb’s gold-standard UK audience measurement for live and viewed-on-the-same-day-as-live (Vosdal) viewing, as well as consolidated viewing, channels will now include Netflix.

Netflix shows will also be eligible to feature in Barb’s weekly reporting of the top 50 most-watched shows in the UK, joining fellow subscription services Disney+ and Amazon Prime Video.

The first weekly report featuring Netflix will be released on 15^th November, covering the week ending 6^th November.

From the second week of November 2022, Barb will publicly report the monthly reach and share of viewing for broadcaster groups and subscription-video-on-demand (SVOD) services which account for more than 0.5% of total identified viewing.

The inclusion of Netflix in Barb’s audience measurement is the first time the company has opted into industry-owned measurement anywhere in the world.

Barb added streaming services to its audience reporting in November 2021.

Justin Sampson, chief executive at Barb, said: “As our viewing figures for Netflix become more public, it’s clear the leading SVOD service is a settled part of the television ecosystem.

“Our independent data will clarify how Netflix and other SVOD services compete with broadcasters, who continue to account for the lion’s share of viewing.”