NEWS11 February 2022

DRG appoints research director

News People UK

UK – UK Insight agency Dipsticks Research Group (DRG) has named Eleanor Finnon as research director.

Eleanor Finnon

Finnon (pictured) was previously a freelance consumer researcher and has past experience working at Ipsos and GfK Martin Hamblin.

DRG was formed in 1997 and focuses on brand, media and public sector research. It is the sister agency to Panelbase, which is an online panel business set up in 2004.

Paul Wealleans, managing director at DRG, said: “Eleanor is a fantastic all-round researcher with an excellent track record.

“Based in our Hexham office, Eleanor is focused on delivering innovative insight solutions to our clients and will be a crucial part of our future growth plans.”