NEWS20 May 2010

Do House to offer virtual focus groups through 3Di deal

Asia Pacific Technology

JAPAN— Marketing and research agency Do House is to offer online “virtual group interviews” after striking a deal with technology firm 3Di.

The avatar-based group discussions will be created using 3Di’s ( 3 Dimensional Internet) OpenSim virtual world technology and used in Do House’s consumer research activities.

3Di said that Do House would be able to use the technology in scenarios like medical discussions, where “real-life conversation might be inhibited”.