Do House to offer virtual focus groups through 3Di deal
The avatar-based group discussions will be created using 3Di’s ( 3 Dimensional Internet) OpenSim virtual world technology and used in Do House’s consumer research activities.
3Di said that Do House would be able to use the technology in scenarios like medical discussions, where “real-life conversation might be inhibited”.

We hope you enjoyed this article.
Research Live is published by MRS.
The Market Research Society (MRS) exists to promote and protect the research sector, showcasing how research delivers impact for businesses and government.
Members of MRS enjoy many benefits including tailoured policy guidance, discounts on training and conferences, and access to member-only content.
For example, there's an archive of winning case studies from over a decade of MRS Awards.
Find out more about the benefits of joining MRS here.
0 Comments