NEWS5 February 2014

DJS targets local authorities with new segmentation tool

Data analytics UK

UK — DJS Research has launched a consumer profiling and segmentation tool, built around localised census data in order to produce bespoke regional segments.


DJS is initially pitching the tool, called Localise, at local authorities who are “seeking to rationalise their capital and assets management and cut expenditure on resources which are not currently serving the correct people in the best ways”. 

It has already forged a partnership with the property division of the Chartered Institute of Public Finance and Accountancy (CIPFA).

CIPFA’s David Brindley said: “The use of good data is vital in the decision making process and CIPFA Property is pleased to be working in partnership with Localise to enable authorities to map their assets alongside customer profiling to give a real picture of where services need to be provided. This will ensure a more robust decision process can be put in place in respect of asset rationalisation.”