Alumnus is designed to give universities and other establishments the opportunity to benchmark their alumni relationship metrics against other institutions and to determine a segmentation, which can then be applied across the entire alumni database.

It also claims to allow higher education institutions the ability to establish key drivers that impact on alumni engagements and contributions.

“We’re all really excited about launching alumnus, our alumni market research arm!” said Julie Rundall, project manager for alumnus.

“The DJS alumnus team works collaboratively with university’s alumni relations teams to become an extension of their department, in order to efficiently work to further engage their alumni and drive contributions.”