NEWS4 December 2018
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
NEWS4 December 2018
US – Cincinnati-based insight business, Directions Research, has bought empathy-focused insights and innovation consultancy, Seek, for an undisclosed amount.
Seek’s offices will now be located in Direction’s headquarters and Seek will operate as an independent division of Directions, retaining its boutique service model. Its founder, Tim Urmston, will continue as its president.
Jim Lane (pictured), president & CEO of Directions, said: “I am extremely excited to add the people and skills of Seek to Directions’ solutions and client service. When you combine Directions’ diversity and scale with Seek’s empathy and depth, our clients receive end-to-end learnings and a holistic understanding of consumers.”
Urmston added: “I’m excited to bring the innovation and depth of Seek together with the customer service and scale of Directions, giving our clients a world class menu of research, innovation and strategy services.”
Related Articles
0 Comments