NEWS18 January 2021

Directions launches omnibus service

News North America People

US – Business insight company Directions has developed a set of technology-based omnibus survey tools. 

Ed Petrone_headshot2_directions_crop

The ‘Xcelerant’ service will be led by Ed Petrone (pictured), vice-president of client service, who recently joined Directions from Engine.

Petrone reports to Tim Laake, chief marketing officer at the company.

The omnibus will offer clients responses within 24 hours.

Laake said: “Ed’s experience in the industry, customer service mindset, and passion for quickly connecting his clients with the answers they need to make the best business decisions make him the perfect person to lead Xcelerant.”

Directions is headquartered in Cincinnati, Ohio, with offices in Chicago and North Carolina.