NEWS5 March 2013

Dipsticks Research promotes Browell to director

People UK

UK — Full-service research agency Dipsticks Research has promoted Penny Browell to research director.

Penny Browell

Penny Browell

Browell, formerly head of the company’s specialist TV research division,, will take full responsibility for the Other Lines of Enquiry brand which uses both traditional and new research methodologies to deliver insights to decision makers in the media, advertising and marketing industry.

Prior to joining Dipsticks, Browell spent more than 15 years working in broadcast research; her roles included research manager at BBC1.

Browell will lead a new team of experts in research innovation including Dan Siddle, who joins the Other Lines of Enquiry team as research innovation specialist, responsible for delivering innovative non-TV research.

James Dickie, recently promoted to head of brands and communications research for Dipsticks, will retain control of the company’s commercial radio research clients.