Dipsticks Research makes two senior hires

UK — Media and marketing communications research specialist Dipsticks Research has hired Paul Stallard and Steve Gray to its management team.

Stallard (pictured), who is currently chairman and director of the Professional Fundraising Regulatory Association, has been appointed non-executive board director. His role will involve supporting the company’s public and third sector brand, Public Knowledge.

Gray has been appointed on a part-time basis to oversee the development of the company’s FMCG insights brand. His main focus will be on expanding the brand’s retail client portfolio. He has previously held roles at dunnhumby, emnos and Mobilize. He runs his own retail consulting business, SG-Retail, and is a senior adviser to Boston Consulting Group’s retail practice.

  • The company has also announced the promotion of Dr Judith Welford to head of Brand and Communications Research. She was previously head of Public Knowledge

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