Gaedeke was previously chief revenue officer at GutCheck and executive vice-president of enterprise sales at Toluna, which acquired GutCheck in October 2022. Prior to that, her career has included stints at Nielsen and InsightsNow.

At Dig Insights, Gaedeke will drive revenue, lead strategic partnerships and boost the company’s market presence. 

The appointment comes after private equity firm Beringer Capital acquired a majority stake in the Toronto-based business in 2022. 

Paul Gaudette, chief executive, Dig Insights, said: "Jessica’s deep understanding of the consumer insights landscape and the evolution of technology in our space, alongside her strategic mindset make her the ideal candidate to drive our revenue goals and lead us into the next phase of our growth."