NEWS7 August 2009

Diamond deal for Peanut Labs’ sample business

New business North America

US— Players of online fantasy game Runes of Magic will be invited to take part in surveys through a deal struck between the game’s distributor Frogstar Amercia and MR sample supplier Peanut Labs.

Gamers will earn virtual currency – called Magic Diamonds – to spend on their characters by taking part in research projects. Peanut Labs has similar deals in place with other online games companies, including Acclaim and NHN Ijji.

Runes of Magic claims to have over a million registered users in North America and Europe.

@RESEARCH LIVE

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