NEWS27 January 2010

Peanut Labs Media platform wins ten gaming clients

New business North America

US— Ten social gaming publishers have signed up to use Peanut Labs Media’s monetisation platform, which rewards gamers with virtual goods and game credits in return for taking part in surveys.

The ten companies, which produce games for Facebook and other social networking sites, are Aeria Games, Backstage Technologies, Blue Frog Gaming, Challenge Online Games, Cyberstep, Gamepot USA, Large Animal, Ray Flame Entertainment, Smallworlds, Vogster Entertainment and Zeevex.

Peanut Labs says the platform allows the companies to tailor which surveys, payment options and offers are available to players and manages all customer support and currency conversion issues.

The sample supplier has previously struck similar surveys-for-currency deals with Frogstar America and Acclaim Games.