NEWS7 September 2009

Devilfish tests the market research waters

New business UK

UK— Devilfish Gambling, the owner of a poker site fronted by renowned British card player David ‘Devilfish’ Ulliott (pictured), is branching out – into market research.

MR and competitor analysis are two of the services being offered by the company’s new consultancy business unit, which aims to work with firms in the business-to-business gaming markets.

Devilfish Gaming CEO Paul Barnes said: “We are unique, because we both operate an online gaming business and share that know-how with selected businesses in non-competing markets using high-calibre in-house management consultants. The market environment is changing and we are diversifying to benefit from the new opportunities in B2B alliances.”