NEWS27 February 2019

Dentsu acquires Happy Marketer

Asia Pacific M&A News

JAPAN – Dentsu Aegis Network has bought Singapore-based digital marketing agency, Happy Marketer for an undisclosed amount.

Singapore view_crop

Happy Marketer will be integrated with Merkle and rebranded ‘Happy Marketer, a Merkle Company'. This acquisition will result in a new data analytics technology offering in Singapore, contributing to Merkle’s full suite of services within the market, as well as expanding Dentsu’s digital marketing services in Southeast Asia.

Set up in 2009, Happy Marketer is one of Southeast Asia’s leading data-driven marketing agencies using data analysis for customer experience and media campaigns for its clients.

Headquartered in Singapore, it employees 55 people and also has a digital marketing delivery centre in Bangalore, India.