As part of this two-year agreement, Deloitte will help WCAI offer more student-facing programs and analytics-driven co-curricular activities beyond its existing research program which focuses on the development and application of customer analytic methods.

Deloitte will help sponsor student and alumni events, coordinate panel discussions at Wharton conferences, and participate in forums with other WCAI corporate sponsors who are analytics practitioners. Deloitte will also work with Wharton to co-develop thought leadership pieces on topics around analytics that will be released externally.

Peter Fader, professor of marketing at Wharton and WCAI co-director said: “WCAI is pleased to work with Deloitte to utilise the resources of the Wharton School to train the next generation of analytics professionals and executive leaders to advance our existing student offerings beyond our faculty-focused analytics research program.”