NEWS4 October 2013

Deloitte partners Wharton over customer analytics program

Features North America

US — Deloitte Analytics has begun a collaboration with the Customer Analytics Initiative at The Wharton School of the University of Pennsylvania (WCAI) to expand the knowledge base around customer analytics and business problems.

As part of this two-year agreement, Deloitte will help WCAI offer more student-facing programs and analytics-driven co-curricular activities beyond its existing research program which focuses on the development and application of customer analytic methods.

Deloitte will help sponsor student and alumni events, coordinate panel discussions at Wharton conferences, and participate in forums with other WCAI corporate sponsors who are analytics practitioners. Deloitte will also work with Wharton to co-develop thought leadership pieces on topics around analytics that will be released externally.

Peter Fader, professor of marketing at Wharton and WCAI co-director said: “WCAI is pleased to work with Deloitte to utilise the resources of the Wharton School to train the next generation of analytics professionals and executive leaders to advance our existing student offerings beyond our faculty-focused analytics research program.”