Sketchley will be responsible for Delineate’s day-to-day operational delivery, and was formerly at Ipsos Mori for more than 20 years and was most recently head of research at YouGov.

Mylavarapu will lead Delineate’s client success function, and his prior role was head of insight and analytics for First Rate Exchange Services.

Ben Leet, chief executive at Delineate, said: “Our business has scaled very rapidly in the last 12 months, and we continue to have ambitious growth plans for the future.

“The experiences that Arun and Simon both bring will be instrumental in helping us take Delineate onto the next level, and we are excited to have them on this journey with us.”