NEWS30 August 2023

Delineate expands London team

FMCG Media News People Travel UK

UK – Insights business Delineate has appointed Simon Staplehurst as client director, as it grows its London-based team to focus more on brand tracking, campaigns and media strategy.

Simon Staplehurst

Staplehurst (pictured) was most recently senior research director at FWD Consult, and prior to that, held roles at Bauer-Sewells and Ipsos.

At Delineate, he will focus on brand and campaign tracking, working with clients in the consumer packaged goods and travel sectors.

The company also recently appointed Olga Roffey as client success manager and David Lo as senior client success manager. Both joined Delineate from Kantar.

James Turner, founder and chief executive, Delinate, said: “London is a key client hub for us and, and our growth here reinforces our commitment to providing cutting-edge technology and great talent for our clients such as Coca-Cola.”

Turner added that expanding the teams in brand tracking, campaigns and strategy would help the company offer “real-time actionable insights that drive business outcomes”. 

Delineate launched its research platform aimed at marketers two years ago. It uses pre-configured or bespoke client surveys and connects to sample marketplaces for respondent access. The company has offices in London, Wales and New York.