Sherman (pictured) joined the agency in April last year as vice president of the division, which provides clients with proprietary panels made up of targeted respondents.

She has spent 15 years in the industry and will now focus on developing new custom panel offerings and working with new clients.

Decipher president Kristin Luck said: “Bonnie’s contributions to Decipher have been invaluable in establishing us as a leader in the custom panel space. Under her guidance, our clients are now able to use our proprietary suite of panel management and survey tools to build deeper relationships with target audiences, while gaining business insights through respondent attitudes and behaviours.”