NEWS24 April 2014

Decipher appoints Stacey Sterzel as new head of quant

UK — Media research company Decipher has appointed Stacey Sterzel as its new head of quantitative research.

Sterzel, who previously worked as a research manager in media research at GfK for five years, now heads up Decipher’s quantitative research programme.

Decipher’s research director Hamish McPharlin said: “I’m very excited that Stacey has joined us. She brings a great deal of experience to the role, and is very enthusiastic about doing fantastic research from method through to delivery.

“She will be a strong force in expanding our research programme into new areas”.