NEWS5 February 2014

Decipher adds to quantitative research team

People UK

UK — Media research company Decipher has appointed Adrian Czerwick to their quantitative research team.

Czerwick has a BSc(Psych) and a Masters in Occupational and Business Psychology, and is tasked with working on both Decipher’s advertising evaluation service, OCAT, and their biannual media consumption report, Mediabug.

Decipher’s research director Hamish McPharlin said: “Adrian brings considerable experience in statistical analysis and lab-based work to his role in Decipher Media Research. We place a high value on academic rigour amongst our staff, so it is exciting that we are able to grow through continued interest in what we do.”