Czerwick has a BSc(Psych) and a Masters in Occupational and Business Psychology, and is tasked with working on both Decipher’s advertising evaluation service, OCAT, and their biannual media consumption report, Mediabug.

Decipher’s research director Hamish McPharlin said: “Adrian brings considerable experience in statistical analysis and lab-based work to his role in Decipher Media Research. We place a high value on academic rigour amongst our staff, so it is exciting that we are able to grow through continued interest in what we do.”