The app, surveyon, allows panellists to complete a short profiling survey, register for panels, manage their profile and track accrued points using the mobile app or via the company’s dedicated website. 

“Researchers have been looking at ways to target, attract, and retain certain key demographics, especially in hard to reach regions,” said Masa Takanohashi of dataSpring.

“We believe that our surveyon app is the solution these clients have been looking for because it enables the timely engagement of survey-takers on mobile devices which certainly will lead to higher response rates.”