Pack-Track, which offers clients around the world a subscription-based service focused on packaging innovation will operate independently under the Datamonitor umbrella with its founder, Andrew Streeter, at the helm.

Streeter said: “We have been supporting FMCG and OTC brand manufacturers for more than 25 years, building up unrivalled understanding and insight around global packaging innovation and trends. This deal ensures that we can further increase the quality and diversity of the insights that we provide our to our clients for the next 25 years.”

Datamonitor’s consumer research and analysis director Will Keast-Butler added: “Our companies share similar values; we both always put our clients first and are committed to innovating to improve their experience. Together, we are natural partners to offer a compelling and expert packaging insights proposition to consumer brands across the globe.”