NEWS17 June 2014

Data Liberation hires new director

News People

UK — Amanda Boote joins market research technology consultancy in the newly created role of sales and marketing director.


With experience as a market researcher with senior business development, marketing and category management experience, Boote has worked in both client and agency insight roles across FMCG, media & entertainment and retail sectors.  

She was most recently at Vision Critical where she was European business development director for the FMCG and retail sectors. Prior to that, she was executive vice-president global accounts at GfK, with responsibility for the Unilever account.

On the client side, Boote has worked as international market research director at Warner Home Video, European market research director at Findus, as well as stints for Unilever and Premier Foods.