Designed for large organisations with no central system for managing and sharing the research they have completed, Embrace avoids duplicating studies to maximise insight effort.

It turns volumes of data from a variety of sources into insights that businesses can act on so that the data can be curated, mined and edited in one platform. Other features include graphics to aid storytelling and social media capabilities.

Chris Morgan, managing director of Data Liberation, said: “Large companies often struggle with managing insight across multiple global locations. Some of those companies told us of unused data, duplicated research, lost insights and knowledge. This is an effective response to this problem of data smog and should deliver greater ROI for research budgets.”