As director of Dapresy UK Chester (pictured) will initially focus on account management and adding new UK customers as well as being the local point of contact for existing UK customers.

Chester was previously an account director at Lightspeed GMI and has also worked at Toluna and Synovate.

Torbjörn Andersson, CEO, Dapresy said: "We have successfully been working with customers in the UK and Ireland for more than five years, but now it is time for us to take the next step with our first full-time Dapresy employee based in the UK."

As well as the UK, the Swedish-headquartered business now has offices in the US, Germany, Australia, Sweden and Bosnia Herzegovina.