In her previous role she was responsible for innovation in baby nutrition and previously had spells with Kraft Foods, Reckitt Benckiser and Johnson & Johnson before coming over to the consultancy side with reach.

Greenway (pictured) specialises in new product development, innovation, creative strategy, brand positioning and brand design.

Natalie Reed, senior partner at Reach, said: “Shelly’s innovation experience and background is a great fit and will help Reach further understand the trials and tribulations of getting new products to market within large corporations.”