NEWS27 March 2014
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
NEWS27 March 2014
UK — Data from the Institute of Practitioners in Advertising (IPA) TouchPoints5 study has revealed that adults are now spending 30 minutes longer online each day compared to two years ago.
The study – originally launched in 2006 and now on its fifth wave – questioned 5,100 UK adults aged 15+ on how they were spending their time, their opinions and the role of media in their lives.
Key findings included:
Lynne Robinson, research director at IPA, said: “Our lives are changing at an unprecedented rate, and as the new TouchPoints5 data clearly shows us, emerging technologies are revolutionising how we communicate, how we entertain ourselves, and how we spend our time and money.
“These changes are been spearheaded by the younger age groups whose mobile devices are the dominant force in their lives.”
Other findings can be accessed here, via the Life Mapper interface and data analysis tool, developed by Kinetic Worldwide and launched today.
0 Comments