NEWS4 October 2011

Cymfony heads to Europe and opens London office

People UK

UK— Media monitoring firm Cymfony, part of Kantar Media, is pushing out from the US into Europe with an office in London headed by Simon Rogers.

Rogers takes up the role of director of business development and will be responsible for building up a UK and European client base for the firm, which offers social and traditional media listening services.

Kantar Media boss Jean-Michel Portier (pictured) said: “Most brands today are communicating across multiple media formats, making it essential that they receive a cross-media view of brand sentiment.”

Before joining Cymfony Rogers worked for technology, consulting and social media firms Cap Gemini, Xansa, Infor and Market Sentinel.