NEWS6 August 2013
US — Media monitoring and measurement firm CyberAlert has launched a radio monitoring service for public relations and marketing.
CyberAlert Radio monitors more than 250 news and talk radio stations in the Top 50 US markets, covering all local and national news along with local and syndicated talk shows.
The company said the service used speech-to-text technology to identify radio clips based on key words specified by clients and delivers the text of the radio broadcast.
“Radio is the missing component in many media monitoring services, yet it is a channel that heavily impacts public opinion,” said William Comcowich, CEO of CyberAlert. “With the addition of radio to our media monitoring services, CyberAlert now truly is the all-media service covering the full scope of online news, broadcast news and social media.”
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