NEWS6 August 2013
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
US — Media monitoring and measurement firm CyberAlert has launched a radio monitoring service for public relations and marketing.
CyberAlert Radio monitors more than 250 news and talk radio stations in the Top 50 US markets, covering all local and national news along with local and syndicated talk shows.
The company said the service used speech-to-text technology to identify radio clips based on key words specified by clients and delivers the text of the radio broadcast.
“Radio is the missing component in many media monitoring services, yet it is a channel that heavily impacts public opinion,” said William Comcowich, CEO of CyberAlert. “With the addition of radio to our media monitoring services, CyberAlert now truly is the all-media service covering the full scope of online news, broadcast news and social media.”
Newsletter
Sign up for the latest news and opinion.
You will be asked to create an account which also gives you free access to premium Impact content.
Media evaluation firm Comscore has increased its revenue in the second quarter but has made a net loss of $44.9m, a… https://t.co/rAHZYxiapz
RT @ImpactMRS: Marginalised groups are asserting themselves in Latin America, with diverse creative energy and an embrace of indigenous cul…
There is no evidence that Facebook’s worldwide popularity is linked to widespread psychological harm, according to… https://t.co/wS1Um3JRS5
The world's leading job site for research and insight
Resources Group
Product and Portfolio Manager (Marketing) – Not for Profit Research (Health/Social)
To £46,000
CMA
Director, Market Research
£96,923–116,307
Resources Group
Research Executive – Custom Research and Consulting (Healthcare Tech)
£27,000–£35,000 + Bens
Featured company
Brought to you by:
©2024 The Market Research Society,
15 Northburgh Street, London EC1V 0JR
Tel: +44 (0)20 7490 4911
info@mrs.org.uk
The post-demographic consumerism trend means segments such age are often outdated, from @trendwatching #TrendSemLON
0 Comments