NEWS19 October 2011
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
All MRS websites use cookies to help us improve our services. Any data collected is anonymised. If you continue using this site without accepting cookies you may experience some performance issues. Read about our cookies here.
US— Crowd Factory has added analytics capabilities to its social marketing tool that allows users to assess the impact of social media on their advertising campaigns.
The technology can help track the social reach of campaigns, to monitor how campaigns are being shared by users and how many people clicked on shared content. Users can also identify and track influencers in the social media space.
Sanjay Dholakia (pictured), the firm’s CEO, said: “In order to measure ROI on social campaigns, you must first understand how many people were exposed to your campaign, how much earned media was generated and how much the campaign directly contributed to your end goals, such as driving web traffic, increasing sales or building a social database. These new analytics capabilities provide an unparallelled level of insights into the metrics that drive social ROI.”
Newsletter
Sign up for the latest news and opinion.
You will be asked to create an account which also gives you free access to premium Impact content.
Media evaluation firm Comscore has increased its revenue in the second quarter but has made a net loss of $44.9m, a… https://t.co/rAHZYxiapz
RT @ImpactMRS: Marginalised groups are asserting themselves in Latin America, with diverse creative energy and an embrace of indigenous cul…
There is no evidence that Facebook’s worldwide popularity is linked to widespread psychological harm, according to… https://t.co/wS1Um3JRS5
The world's leading job site for research and insight
Resources Group
Associate Research Director – Focus on Ad hoc studies! – Innovative Insight Consultancy
£45,000–£55,000 + great benefits
Resources Group
Research Executive – Custom Research and Consulting (Healthcare Tech)
£27,000–£35,000 + Bens
Spalding Goobey Associates
Commercial Research Director
Director level base plus outstanding bonus
Brought to you by:
©2024 The Market Research Society,
15 Northburgh Street, London EC1V 0JR
Tel: +44 (0)20 7490 4911
info@mrs.org.uk
The post-demographic consumerism trend means segments such age are often outdated, from @trendwatching #TrendSemLON
0 Comments