In her new role, Cocquelin (pictured) will work with brands on using their customer data in communications strategies and in supporting customer journeys.

Cocquelin joins from Indicia Worldwide, where she led teams working with clients across both business-to-consumer and business-to-business sectors.

Will Davis, chief data officer at Medialab, said: “We are delighted to welcome Charlie to the Medialab team.

“With more than 12 years of experience in delivering standout success and helping national and global brands foster integrated customer journeys across channels, Charlie’s appointment further enhances our approach to supporting clients with their media planning and buying strategies through data-driven insights.”