Verve simulations team expands
The team is responsible for developing the company’s Verve Intelligent Personas and Simulations (VIPS) offer.
Chris Espley has joined as associate director. His career in agencies and client-side research includes roles at NFU Mutual and Human8.
The company has also appointed Shaun Johnston as senior consultant, following strategic insight roles at Basis and Human8.
Additionally, four recent graduates will join the simulations team in November – Emma Fullard, Wesley Cooke, Charlotte Davies, and Harriet Micklewright.
The company said the expansion was in response to growing demand for its VIPS offer. Verve launched its proposition in 2024, and has since partnered with CACI and Burke to work on synthetic personas.
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