Through the move, the companies want to transform clients’ data and knowledge into AI-based decision systems.

The partnership will combine fragmented organisational knowledge from sources such as research repositories, data systems, teams, and institutional memory – with AI capabilities.

Together, Burke and Verve are looking to work with organisations in North America, Europe, the Middle East and Africa, and Asia.

Tara Marotti, president and chief executive at Burke (pictured), said: “Organisations are sitting on an incredible amount of knowledge in the form of data, but too often those assets remain in deep within silos.”

Marotti added the joint proposition was “helping insights and data leaders connect their assets in AI-enabled systems built on high-quality human inputs that provide real-time answers to teams across the enterprise”.

Andrew Cooper, founder and chief executive at Verve, said the combination of client data and auditable AI resulted in “reliable, evidence-based insights that are continuously updated to keep pace with cultural and market change”.

Verve launched its synthetic personas proposition in 2024. It has been focusing on working with data, technology and insight businesses, and last year partnered with CACI to launch interactive personas of the company’s segments.