NEWS31 January 2018

Crowd DNA makes changes at the top

News People UK

UK – Founder of cultural insights and innovation agency Crowd DNA, Andy Crysell, has taken on a new group managing director role and Dr Matilda Andersson has been made managing director in London.

Crysell (pictured) will oversee development across its offices in London, Amsterdam and New York, while exploring growth opportunities and agency innovations and communications.

Andersson was previously insight & innovation director and as London managing director she will have full responsibility for the agency’s main office and its 30-strong team. The insight & innovation director role will be filled by new-hire, Elyse Pigram.

Pigram joins from RDSi and she also spent seven years at GALKAL in Australia, where key clients included Netflix and Disney.

Crysell said: “These exciting changes, including much deserved promotions, pave the way for the next stage of Crowd DNA. They set us up perfectly for taking the London office to a higher level, while we simultaneously explore new markets, growth plans and fresh ways to provide culturally-relevant strategy and insights to our global clients.”