NEWS29 May 2020

Crowd DNA’s Andersson takes on Amsterdam remit

Europe News People UK

UK – Cultural insights company Crowd DNA has expanded London managing director Matilda Andersson’s role to include managing the business in Amsterdam as it looks to divide its operations between the two cities.

Amsterdam canal and bikes on bridge

Andersson has led Crowd DNA’s London office since early 2018, and prior to that was insight and innovation director at the consultancy.

Crowd DNA opened an office in Amsterdam in 2015 and has a number of global clients based there, including Heineken.

The company has also appointed associate director Joey Zeelen as its Amsterdam-based lead. Zeelen was previously based in Crowd DNA London for five years.

Crowd DNA also has offices in New York, Singapore and Sydney.

Andy Crysell, founder and group managing director at Crowd DNA, said: “Our ambition for the second half of 2020 and beyond is to increasingly divide our European capabilities between London and Amsterdam. This will allow us to be strategically closer to more of our key clients, and to make the most of the respective talent pools in each of these two dynamic locations.”