NEWS24 April 2019

Crowd DNA expands to Australia

Asia Pacific News People UK

UK – Cultural insights and strategy consultancy Crowd DNA will open an office in Sydney later this year.


Launching in July 2019, the office will be led by Elyse Pigram, who is currently strategic insights director, based in Crowd DNA’s London office.

Prior to joining the company in early 2018, Pigram held roles at RDSi in London and GalKal in Australia.

A number of the company’s clients have commissioned projects in Australia ahead of the office launching. It is also in the process of recruiting for additional staff in Sydney.

Andy Crysell, founder, Crowd DNA, said: “We’re excited to be testing ourselves in a new city, ensuring our passion for the cultural relevance of brands gains traction in Australia.

“After so much great work in our London office, where she’ll be much missed, we’re extremely confident Elyse is a perfect fit for taking charge of this launch – combining her understanding of Crowd DNA with industry knowledge of her native Australia.”

London-headquartered Crowd DNA opened an office in Singapore last year after launching in Amsterdam in 2015 and New York in 2017.