NEWS14 January 2021

Senior promotions and hires at Crowd DNA

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UK – Cultural insights consultancy Crowd DNA has promoted Matilda Andersson and Elyse Pigram, while founder Andy Crysell becomes chief executive, following its acquisition by marketing and analytics business Strat7.

Matilda Andersson

Andersson (pictured), managing director of Crowd DNA’s London and Amsterdam offices, has been appointed group managing director, extending her remit to include strategy and growth across all offices. Andersson joined the company five years ago.

Crowd DNA has also promoted Sydney director Elyse Pigram to managing director of Asia-Pacific (Apac). Pigram, who joined the company three years ago, will be responsible for growing the business across the region.

Founder Andy Crysell is moving to the role of chief executive and will continue to focus on strategy, communications and growth across the group.

Crowd DNA has offices in London, Amsterdam, New York, Singapore and Sydney.

The company has also appointed several new staff. In Asia-Pacific, Nuraini Ariel Malik has joined as an associate director in Singapore, while Charlotte Leary has been appointed as strategic insights executive in the Sydney office.

In London, the company has appointed Jennifer Simon as a senior consultant in the Crowd Signs team and Jacob Cook as a project producer. Bahar Katranbayiri has also joined the London team via the company’s internship programme.

Crowd DNA became part of Strat7 in November 2020. Strat7 was formed in 2019 through the merger of ResearchBods and Bonamy Finch.

Crysell said: "These promotions are all about supporting our planned growth in different regions, building on the credibility we already have for working globally, and having the right people to join the dots between offices."