NEWS27 January 2011

C&R Research launches shared ParentSpeak community

North America Trends

US— Chicago-based C&R Research has launched a new shared online research community made up of parents of children up to 18 years of age.

The firm said that it expects the new ParentSpeak panel to gain 10,000 members by the end of the first quarter, eventually growing to 20,000 members.

Research capabilities available through the panel include online chat sessions and focus groups, bulletin boards, exploratory surveys, photo and video journals, concept evaluation, ad testing and web usability tests.

Brenda Hurley, C&R’s senior vice president, said: “As a shared resource, ParentSpeak is available to any number of clients to more quickly, easily and cost-effectively gain insights into behaviours, motivations and influences among parents and families today.”

Clients will be able to create groups within the community based on demographics, attitudes and category behaviour, Hurley said.