C+R Research hires VP

Welters (pictured) will focus on providing consultation on core business issues and providing actionable insights to clients in her new role.

Before joining C+R, Welters worked as a senior manager, consumer insights and analytics, at food firm the Schwan Company. Other past roles include positions at Kraft Foods, Target and General Mills.

Welters has previously partnered with C+R Research on various projects.

A statement from C+R Resrarch said: “We want to welcome our newest member to the C+R family, Erin Welters.

“Erin has over 20 years of diversified experience on both the client and supplier side, including consumer and shopper insights, primary and secondary research, and quantitative and qualitative approaches to guiding business decisions.”