NEWS9 November 2009

Council for merged Indian print studies gets a name

Asia Pacific M&A

INDIA— Plans to merge India’s rival print media studies appear to be progressing with a report out today that says a name has been agreed for the body that will conduct the study.

Media industry website says the organisation responsible for the merged Indian Readership Survey (IRS) and the National Readership Survey (NRS) will be called the Readership Survey Council of India (RSCI).

According to the report, the RSCI will be made up of equal numbers of members of the National Readership Studies Council (NRSC) and the Media Research User’s Council (MRUC) – producers of the NRS and IRS respectively.

NRSC and MRUC agreed to combine their print audience measurement efforts in August. Results of the first RSCI survey are expected in the second half of 2010.

No supplier has yet been picked to run the merged survey. In September Hansa was awarded a three-year deal to continue carrying out the IRS, while the NRS – which has been dormant for the past three years – was previously conducted by Nielsen.