ConsumerDNA launches new MR firm with Kassab as CEO

This launch follows the asset acquisition of Savitz Research Solutions, where new ConsumerDNA CEO Michael Kassab (pictured) was CEO. Kassab has also held roles at GfK North America, NOP World and Roper Starch.

“We are thrilled to introduce ConsumerDNA to the market,” he said.

“We have an extraordinary group of highly responsive service-oriented individuals, led by COO David Ditzenberger, with decades of consumer insights experience who are ready to help clients wanting to build great customer experiences.”

For more information, visit the ConsumerDNA website.